Case Study: National Home Services Company achieves more efficient media buying with Prohaska Consulting

National Home Services Company consolidates 5 media agencies into 1 with Prohaska Consulting

Prohaska Consulting helped a national home services company address the challenge of selecting a new media agency. The client needed a partner with expertise in both national strategy and hyper-local execution. Prohaska Consulting was engaged to manage the request for proposal (RFP) process and assist in choosing the right agency partner.

The solution involved Prohaska Consulting designing and running an RFP to find an agency with strong franchise experience and a data-driven approach. This process led the client to consolidate from five media agencies down to one. The results included a significantly more efficient media buying operation, enabled by an improved tech-stack that allowed for better data analysis, segmentation, and optimization of personalized ads.