Case Study: Intent IQ achieves cookieless ad growth with Prohaska Consulting

Intent IQ powers 2 billion cookieless ads daily with Prohaska Consulting

Intent IQ began its journey to enter the U.S. market at a time when the decline of third-party cookies created significant uncertainty. Their challenge was to navigate this unclear path and establish a presence by leveraging their unique ability to identify cookieless users and their comprehensive ID graph.

Prohaska Consulting was engaged as a strategic advisor, providing a flexible, multi-year engagement through its Magnify division. The solution involved creating an initial go-to-market plan, refining messaging, building key partnerships, and guiding strategic pivots. As a result of working with Prohaska Consulting, Intent IQ grew into an award-winning leader, now fielding over 20 billion ad requests and serving more than 2 billion targeted ads daily across 80,000 sites.

Intent IQ