Case Study: The Ascott Limited achieves $6 million+ in annual media value with Progressive PR & Communications

The Ascott Limited reaches 17 million yearly audience with Progressive PR & Communications

The Ascott Limited, a Singaporean company and the world's largest owner-operator of serviced residences, engaged Progressive PR & Communications to manage its public relations in Australia. The challenge was to increase sales and promote its various properties and new acquisitions across different market conditions.

Progressive PR implemented a comprehensive communications strategy that included generating media coverage for accommodation packages, coordinating familiarization trips for journalists and influencers, and managing launch events for new properties. This approach successfully reached an average annual audience of 17 million, achieved an ASR of over $6 million per year, and facilitated over 200 media famil trips.

The Ascott Limited