Case Study: Smiggle achieves national reach and 60x ROI with Progressive PR & Communications

Smiggle reaches 10.1 million with Progressive PR & Communications

The customer Smiggle engaged the vendor Progressive PR & Communications to launch a national PR campaign for its Choose Kindness initiative with Dolly’s Dream. The challenge was to raise awareness for the campaign and the charity partnership, support fundraising efforts, and drive in-store traffic during the key Back-to-School retail period.

Progressive PR & Communications executed a comprehensive media and influencer outreach strategy. This involved distributing materials to targeted media contacts, securing spokespeople, and coordinating the delivery of gift boxes to influencers to encourage content creation. The campaign achieved significant results, reaching over 10 million people nationally and generating a high ROI. The media coverage yielded $169,000 in AVE, while the influencer campaign generated an estimated $586,100 in EMV.

Smiggle