Case Study: Ronald McDonald House Charities Victoria & Tasmania boosts fundraising reach with Progressive PR & Communications

Ronald McDonald House Charities Victoria & Tasmania reaches 1.5 million in 3 weeks with Progressive PR & Communications

The customer, Ronald McDonald House Charities Victoria & Tasmania, needed to raise funds for its Matched Giving Day Appeal. The charity engaged Progressive PR & Communications to deliver a PR campaign aimed at generating donations across Victoria, Tasmania, and relevant national media.

Progressive PR & Communications implemented a campaign focused on sharing heartfelt stories from families helped by the charity, supported by high-profile ambassadors. This strategy secured extensive media coverage across radio, print, and television. The campaign by Progressive PR & Communications reached an audience of nearly 1.5 million people and achieved an advertising space rate of over $157,000 AUD, successfully supporting the fundraising appeal.

Ronald McDonald House Charities Victoria & Tasmania