Case Study: Poppin Popcorn achieves a successful national influencer launch with Progressive PR & Communications

Poppin Popcorn reaches 1.9M audience with Progressive PR & Communications

The customer Poppin Popcorn engaged the vendor Progressive PR & Communications to create a national influencer campaign for launching its new range of ready-to-eat popcorn, a collaboration with Mars Wrigley.

Progressive PR & Communications implemented a solution by identifying influencers and sending them curated movie night boxes to inspire authentic content. This strategy generated 34 social clips from 20 influencers, which reached a total audience of over 1.9 million people.

Poppin Popcorn