Case Study: PJ Masks engages parents and kids with Progressive PR & Communications

PJ Masks reaches 9 influencer shares with Progressive PR & Communications

The customer, PJ Masks, launched its Heroes at Home campaign with the challenge of helping parents manage children at home by promoting a healthy lifestyle. To achieve this objective, PJ Masks engaged vendor Progressive PR & Communications to secure a blend of traditional and social media coverage.

Progressive PR & Communications executed a campaign that included targeted media outreach and an influencer initiative. The solution resulted in nine out of eleven influencers sharing organic content of their children interacting with the product, alongside coverage on major parenting and lifestyle websites.

PJ Masks