Case Study: Little Athletics Australia boosts national awareness with Progressive PR & Communications

Little Athletics Australia reaches over 33 million with Progressive PR & Communications

Progressive PR & Communications was engaged by Little Athletics Australia to deliver national PR campaigns for their annual championships and Hall of Fame inductions. The challenge was to raise the profile of the event, highlight the achievements of the young athletes, promote Coles' sponsorship, and encourage broader participation in Little Athletics across the country.

The solution implemented by Progressive PR involved a media strategy focused on showcasing the athletes, ambassadors, and volunteers. The campaigns achieved significant national media coverage across television, print, and online platforms. The results were substantial, with Progressive PR reporting a total audience reach of over 7 million in 2023, 7.9 million in 2024, and over 33 million in 2025, generating an advertising space rate valued at over $1.6 million, $1.4 million, and $1.3 million for those respective years.

Little Athletics Australia