Case Study: LeapFrog drives awareness and purchase intent with Progressive PR & Communications

LeapFrog generates 3.2M impressions with Progressive PR & Communications

The customer LeapFrog engaged Progressive PR & Communications to launch its LeapMove toy and raise national awareness. The challenge was to position it as a standout educational product, drive purchase intent among parents, and generate authentic buzz ahead of its release.

Progressive PR & Communications developed a targeted influencer strategy, engaging high-profile figures and securing 40 influencers to create content. The campaign generated 70 content pieces, reached 343.4K people, achieved 3.2M impressions, and delivered an EMV of $459.5K, far exceeding client expectations.

LeapFrog