Case Study: Journey Beyond launches Melbourne Skydeck to 5.15M reach with Progressive PR & Communications

Journey Beyond launches Melbourne Skydeck with Progressive PR & Communications, reaching 5.15M

The customer, Journey Beyond, required a national PR campaign with a Victorian focus to announce the multi-million-dollar rebrand and redevelopment of the Melbourne Skydeck. Progressive PR & Communications was briefed to generate positive news stories to build awareness for the attraction's launch and its new suite of world-class experiences.

Progressive PR & Communications managed two key events: a VIP launch for media and stakeholders and a separate influencer event for parenting content creators. The solution successfully generated significant media coverage on major television networks and in leading publications. The results included 75 social media clippings with a reach of 412,400 and a total estimated reach of 5.15 million.

Journey Beyond