Case Study: Continence Health Australia boosts National Public Toilet Map engagement with Progressive PR & Communications

Continence Health Australia boosts National Public Toilet Map visits 46% with Progressive PR & Communications

Progressive PR & Communications was engaged for the fourth consecutive year by Continence Health Australia to run a national campaign. The challenge was to encourage the public to update the National Public Toilet Map with new facility details for the annual Great Dunny Hunt.

Progressive PR implemented a quirky campaign focusing on Australia’s Greatest Dunny Hunter, which tapped into the national psyche. The results were significant, with the campaign reaching over 27.4 million people in 2025 and generating millions in advertising space rate value. This success drove a 46% year-on-year increase in website visits and a 23% increase in app downloads for the National Public Toilet Map.

Continence Health Australia