Case Study: Continence Foundation of Australia boosts National Public Toilet Map registrations with Progressive PR & Communications

Continence Foundation of Australia adds 1,155 toilets in 3 months with Progressive PR & Communications

The Continence Foundation of Australia faced the challenge of encouraging people to upload their local public toilets to keep the National Public Toilet Map updated. They engaged Progressive PR & Communications to create a PR campaign that would increase registrations and remove the stigma around discussing the topic.

Progressive PR & Communications implemented a campaign timed around the Easter school holidays, using a relatable family photo to generate widespread media pickup. The solution successfully reached an audience of over 2.4 million and achieved an advertising space rate of nearly $1 million AUD. The campaign resulted in 1,155 toilets being added to the map, and Progressive PR & Communications also helped secure two dedicated volunteers who continued to add new facilities regularly.

Continence Foundation of Australia