Case Study: Berry Street boosts awareness of foster care and Teaching Family Model with Progressive PR & Communications

Berry Street highlights foster care impact and opens Teaching Family Model homes after a 2-year pilot with Progressive PR & Communications

Berry Street, one of Australia's largest child and family services, partnered with Progressive PR & Communications to gain media coverage for its foster care programs. The challenge was to highlight the work of its foster parents and promote the introduction of its new Teaching Family Model of residential care to relevant Victorian and national media.

Progressive PR & Communications developed two distinct PR campaigns. One targeted lifestyle media with a compelling human-interest story about a long-term foster carer, while the other focused on news media to announce the launch of the new Teaching Family Model homes following a successful pilot. Through these strategic campaigns, Progressive PR & Communications successfully secured prominent media placements for Berry Street, raising awareness for both its dedicated caregivers and its innovative care initiatives.

Berry Street