Case Study: Capital Metro improves digital transit experience with Progress UX Research

Capital Metro improves transit website research with Progress UX Research and 50 user tests

Capital Metro partnered with Progress UX Research to better understand how riders and non-riders navigate public transit online and to identify opportunities for creating a more intuitive digital experience. Their challenge was to improve a transit website, which required understanding the broader context in which people plan trips and make transportation decisions.

Progress implemented a comprehensive research program combining field observation, expert UX evaluation, and usability testing with 50 participants. This multi-faceted approach provided a complete picture of the customer experience. The research culminated in a prioritized set of findings and recommendations that directly informed the roadmap for the website's redesign, helping Capital Metro make strategic improvements based on user needs.

Capital Metro