Case Study: XTRA Lease improves website experience with Progress Sitefinity

XTRA Lease cuts bounce rate by 44% with Progress Sitefinity

XTRA Lease, a major trailer rental and leasing company, faced challenges after its previous CMS was no longer supported. The company needed a new content management system to overhaul its website's design and SEO, improve the user experience for both customers and administrators, and reduce reliance on third-party developers and SEM platforms. They turned to Progress Software and its Sitefinity product for a solution.

Progress, working with its partner Americaneagle.com, implemented the Sitefinity CMS. The solution integrated with existing business applications, enabled easy content updates without developer help, and delivered a modernized website with customer tools like location search. The results included a 44% decrease in bounce rate and a significant improvement in organic search traffic. Critically, the new platform helped XTRA Lease bring in 39% new truck trailer renters.

XTRA Lease