Case Study: Wesleyan Financial Services boosts conversions and streamlines digital experience with Progress Sitefinity

Wesleyan Financial Services boosts Google Ads conversions 51% with Progress

Wesleyan Financial Services, a UK-based financial services provider, faced challenges with its difficult-to-manage Sitecore platform. This limited their marketing team's ability to create and optimize content efficiently. They needed a faster, more flexible CMS to improve their digital experience and integrations while meeting strict industry standards. They turned to Progress Software and its Sitefinity CMS for a solution.

Progress Software, via a partner, implemented Sitefinity to rebuild Wesleyan's website, migrating over 450 pages. The solution provided a modern, responsive site with improved content management and key integrations. The results were significant, including a 44% decrease in cost per conversion in Google Ads and over 1600% growth in conversion volume from display advertising. Internal teams also gained efficiency in managing content and campaigns.