Case Study: Wärtsilä achieves a more personalized customer journey with Progress Software

Wärtsilä Makes the Customer Journey Personal with Progress

Wartsila, a global leader in marine and energy technologies, needed to modernize a complex global website that served multiple business units, 50+ regional sites, and many content editors. The existing CMS was hard to use, lacked responsive/mobile support, and made timely updates and scaling difficult. Progress Software, using Sitefinity and Digital Experience Cloud, was brought in to help address these challenges.

Progress Software implemented a new global site on Sitefinity and then added Digital Experience Cloud to personalize content and score visitor behavior across the journey. The results included a smoother migration, easier content management for 100+ users, and more tailored customer experiences. After launching the pilot, Wartsila generated more than 100 highly qualified leads, several quotes and engagements, and even one completed sale.

Wartsila

Maud Bernard

Digital Marketing Specialist