Case Study: Swindon and Wiltshire Local Enterprise Partnership improves audience engagement with Progress Sitefinity

Swindon and Wiltshire Local Enterprise Partnership boosts regional business engagement with Progress Sitefinity

The Swindon and Wiltshire Local Enterprise Partnership (SWLEP), a UK public-private partnership, faced a challenge with data spread across disparate systems, hindering effective audience communication. To improve engagement, they chose Progress Software and its Sitefinity platform to build an intelligent customer data and business intelligence foundation.

Progress Software implemented the Sitefinity CMS and Sitefinity Insight to integrate systems like HubSpot, eliminating data silos. This provided SWLEP with a unified customer view, enabling smarter targeting and personalized marketing. The results included greater awareness of their services, enhanced credibility with business leaders, and a transformative ability to understand and support regional business growth.