Case Study: Dayton Superior achieves 200% mobile traffic growth with Progress Software Sitefinity CMS

Sitefinity CMS Delivers 200% increase in Mobile Traffic Catapulting Dayton Superior Ahead of its Competition

Dayton Superior, a leading provider of non-residential concrete construction products, needed to replace an outdated SharePoint 2013 website that was hard to navigate, difficult for marketing to update, and reliant on IT for even small changes. Progress Software’s Sitefinity CMS was selected to help create a modern, responsive customer-facing site that could better support users and the business.

Progress Software, working with implementation partner Springthrough, launched the new Sitefinity CMS site in January 2015 with improved navigation, product tools, and mobile-friendly design. The results included a lower bounce rate, longer browsing sessions, faster marketing updates, and at least a 200% increase in mobile usage, while social-network-sharing sessions doubled.

Dayton Superior

Colin Leslie

Developer, User Experience Team