Case Study: Sberbank Slovenia achieves 30% higher conversion rates with Progress Sitefinity

Sberbank Banka D.d. boosts conversion rates by 30% with Progress Software

Slovenian bank Sberbank banka d.d. needed to optimize its static website to create a more engaging and personalized digital customer journey to improve conversions. To tackle this challenge, the bank worked with Progress Software, upgrading to the Sitefinity Online Marketing Edition product to gain better personalization and integration capabilities.

Progress Software's solution enabled Sberbank to deeply integrate its website with marketing and CRM systems, facilitating a self-service experience and allowing for detailed analysis and A/B testing of customer journeys. By retooling the complex application process for products like credit cards, Sberbank achieved a 30% increase in conversion rates as a direct result of implementing the Sitefinity platform.