Case Study: Option 1 Credit Union achieves a more dynamic, high-performing website with Progress Software Sitefinity

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Preview of the Option 1 Credit Union Case Study

Option 1 Credit Union - Customer Case Study

Option 1 Credit Union, a Michigan-based financial institution with nine branches, needed a website that was easy for members, prospects, and job seekers to navigate while also being simple for staff to keep current. Its previous site lacked the content management functionality required to support a dynamic, frequently updated web presence, so the credit union turned to Progress Software and its Sitefinity CMS.

Progress Software implemented Sitefinity with mobile templates, search, Google Maps, menus, News and Events modules, and custom related-content features to streamline site management and improve usability. The new site delivered measurable gains: website visits increased 5%, unique visitors rose 23%, time on site grew by nearly 400%, page views nearly doubled, and bounce rate dropped significantly, while Option 1 Credit Union’s team found updates faster and easier to manage.


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