Case Study: MasterControl boosts conversion rates with Progress Sitefinity

MasterControl boosts homepage conversions 64% with Progress Software

MasterControl, a global provider of quality management software, needed to modernize its international web presence consisting of thousands of pages. Their challenge, addressed with Progress Sitefinity, was to refresh both the user experience and the backend content management to allow more contributors to create pages safely while boosting engagement and conversions.

The solution with Progress involved implementing a flexible widget and theme structure to streamline content management and localization across seven international sites. The results were significant, with Progress helping MasterControl achieve a 64% boost in homepage conversions and a 57% increase in product page conversions, alongside creating numerous reusable widgets and theme variations.

MasterControl