Case Study: Legal & General America boosts leads and applications with Progress Sitefinity

Legal & General America boosts insurance premiums 36.31% with Progress Sitefinity

Legal & General America, a life insurance provider, sought to improve communication and better connect with its two key audiences (direct consumers and business advisors) after launching a new website. To address this challenge, they worked with Progress Software, leveraging the personalization capabilities of Progress Sitefinity to deliver more tailored digital experiences.

Progress implemented Sitefinity to help Legal & General America create customer segments and personas, which enabled highly personalized email campaigns and a redesigned, customer-focused buying process. The solution from Progress yielded significant measurable results, including a 21.29% year-over-year increase in total leads, an 8.92% rise in submitted applications, and a 36.31% growth in submitted insurance premiums.

Legal & General America