Case Study: Haworth achieves 438% more organic traffic and ecommerce success with Progress Sitefinity

Haworth: Online Traffic Skyrockets 438% with Progress Sitefinity

Haworth, a global leader in office furniture and customized workspaces, needed an ecommerce solution to enter the online marketplace while managing highly complex SKUs and integrations with SAP, Adobe Scene 7, Canto Cumulus, and other systems. Haworth turned to Progress Software, using Progress Sitefinity and Ecommerce with partner Springthrough to create a direct sales channel that could also support product visualization and a better customer experience.

Progress Software and Springthrough implemented a customized Sitefinity-based ecommerce platform with a SKU generation engine, integrated tax and fulfillment systems, and enhanced visualization tools. The result was a successful launch that exceeded sales goals and drove major traffic growth, including a 438% increase in organic search visits, along with 378% more visits and 850% more mobile visits.

Haworth

Linda Stacy

Web Marketing Manager, Haworth