Case Study: Gulfstream Park achieves a modern, high-performing digital experience with Progress Software Sitefinity

Gulfstream Park Races into the Future with Progress

Gulfstream Park, a South Florida sports and entertainment destination, was undergoing a major rebrand from a horse racing facility into a full entertainment complex with a casino, dining, shopping, and events. Its aging Drupal 6 website could not keep up with the pace of change or the need to present detailed racing information and promotions in a user-friendly way, so Gulfstream Park turned to Progress Software and its Sitefinity platform.

Progress Software, working through partner Americaneagle.com, implemented Sitefinity to rebuild the digital experience and unify Gulfstream Park’s web presence. The new site helped the team manage content more easily and better serve patrons, resulting in measurable growth of 110% in racing traffic, 114% on mobile, and 797% from social channels.

Gulfstream Park

Alex Barerra

Creative Director and Media Specialist