Case Study: Green Bay Packers boost mobile traffic by 55% with Progress Software Sitefinity

Green Bay Packers Score Big with Progress Sitefinity, Boosting Mobile Traffic by 55%

The Green Bay Packers needed a better way to connect with their increasingly mobile fan base, as their old mobile site was limited, hard to navigate, and difficult for staff of varying technical skill to manage. They turned to Progress Software and its Progress Sitefinity CMS to support a responsive, automated mobile experience that could meet NFL branding requirements and integrate with multiple systems.

Progress Software, working through partner Americaneagle.com, implemented Sitefinity CMS to unify content workflows, simplify management, and add features like live stats, news feeds, “Find a Bar,” and sponsor-ready contests. The new mobile site delivered measurable gains: site visits rose 55%, page views increased 37%, and retention improved 18%, giving the Packers a stronger platform for fan engagement and advertising.

Green Bay Packers

Duke Bobber

Manager of Digital