Case Study: Exide Life Insurance achieves 31% higher mobile traffic with Progress Software

Exide Life Insurance Boosts Mobile Traffic 31% with Progress

Exide Life Insurance, a major life insurer serving more than one million customers across 200+ Indian cities, needed a more dynamic website to keep pace with rising competition and changing business demands. Its existing site was limited by technology constraints and staff time, making it hard to support new digital initiatives, personalized experiences, and a more robust online customer journey.

Progress Software helped Exide Life Insurance redesign the site using Progress Sitefinity CMS with Idealake’s Finance Frameworks. The new modular, responsive platform improved content management, personalization, and compliance workflows, and delivered strong results: in the first six months after launch, mobile traffic rose 31%, tablet visits increased 39%, and average mobile visit duration dropped 13%, showing users found information faster.

Exide Life Insurance

Mohit Goel

Executive VP-Marketing