Case Study: Emergency Nurses Association boosts ecommerce and mobile traffic with Progress Sitefinity

Emergency Nurses Association boosts mobile traffic and cuts cart abandonment with Progress Sitefinity

The Emergency Nurses Association (ENA), a professional healthcare association with 50,000 members, faced a challenge with its outdated and disjointed ecommerce platform. This led to a high rate of shopping cart abandonment and created a significant administrative burden. To rejuvenate its digital experience, ENA turned to vendor Progress Software and implemented its Progress Sitefinity platform.

Progress implemented Sitefinity to create a seamless, mobile-friendly ecommerce experience integrated with ENA's backend systems via API. This solution dramatically reduced shopping cart abandonment, streamlined both frontend and backend management, and made it easier for members to purchase courses and donate. The result provided ENA with valuable user data for optimization and the business agility to continuously improve its web experience.

Emergency Nurses Association (ena)