Case Study: du achieves responsive mobile customer portal access with Progress Software Sitefinity CMS

du makes Customer Portal Responsive for Mobile Access with Sitefinity CMS Background

du, a major UAE connectivity and IPTV provider, needed to rebuild its customer portal for the growing mobile audience and make the experience responsive across phones and tablets. The company had already been using Progress Software’s Sitefinity CMS, but its site still wasn’t fully responsive and required a redesign to better serve more than 7.5 million mobile customers.

Progress Software helped du migrate to a newer version of Sitefinity CMS with responsive design capabilities, a Bootstrap-based rebuild, updated site architecture, and self-service templates for business teams. The new site went live in about four months, and the results included growth from 25 to more than 1,000 pages, 200+ leads per month, a 30% increase in traffic to transactional areas, and faster content updates with improved workflow efficiency.

du

Syed Owais

Director of Digital Communications