Case Study: Cambridge Innovation Institute streamlines 100+ sites and improves lead generation with Progress Sitefinity DXP

Cambridge Innovation Institute streamlines 100+ sites with Progress Sitefinity DXP

Cambridge Innovation Institute, a media and entertainment company, needed to migrate from its legacy CMS to efficiently manage a large portfolio of over 100 event websites while maintaining brand consistency. Their challenge included streamlining site management and implementing more sophisticated lead identification tools as traditional conversion activities declined.

Progress Software implemented its Sitefinity DXP and Sitefinity Insight to centralize site management and automate workflows. The solution reduced the number of active content editors by approximately 60%, accelerated site launches, and enabled behavioral lead scoring. Progress Software helped Cambridge Innovation Institute maintain consistent branding, empower its marketers, and strengthen its sales pipelines.

Cambridge Innovation Institute