Case Study: Best Western GB boosts sales conversions by 30% with Progress Sitefinity

Best Western GB boosts conversions by 30% with Progress Software

Best Western GB, the British arm of the global hotel brand, needed to modernize its website to appeal to a younger audience and centralize its complex operations. Their challenge was to refresh their brand and unify management of 250 independent properties, heavy third-party integrations, and a seamless booking journey. They partnered with Progress Software using the Progress Sitefinity platform as their foundation.

Progress Software provided the solution by enabling Best Western GB to build a sophisticated Digital Experience Platform on top of Sitefinity, far exceeding a standard CMS. The implementation integrated critical systems like international booking and loyalty programs, and managed vast hotel data. As a result, Progress Software helped Best Western GB simplify management, achieve business agility, and boost sales conversions by 30%, while also supporting significant brand growth.

Best Western GB