Case Study: Aspire Financial Services drives 193% website traffic growth with Progress Software

Aspire Financial Services Website Traffic Explodes by 193% with Help from Progress

Aspire Financial Services, a national provider of smart retirement solutions, needed to replace a WordPress-based website that was limiting scalability, security, and brand alignment while also supporting more than 10 disconnected sites and a large user base. Working with Progress Software and its partner Bayshore Solutions, Aspire chose Progress Sitefinity and Progress Kendo UI to build a new digital presence that could better represent its strategy and support its customer portal.

Progress Software helped Aspire consolidate its websites into AspireOnline.com and launch a responsive, scalable CMS-driven experience with custom MVC widgets, lead-generation tools, and integrated features like calculators, advisor tools, and proposal generation. The new site delivered measurable gains, including a 193% increase in visits in the first month, 385% growth in mobile traffic, 111 qualified leads, and a 253% rise in total traffic within three months, while also improving engagement and reducing bounce rate by 56%.

Aspire Financial Services

Shelia Reed

Chief Marketing Officer and SVP