Case Study: American Air Filter achieves global brand consistency and higher-quality leads with Progress Sitefinity

American Air Filter boosts lead quality to 96% with Progress Software

American Air Filter (AAF) faced challenges with its previous CMS, which had a complex backend, hindered modern UX design, and made third-party integrations difficult, compromising agility and scalability at high cost. To address this and support global brand consolidation, AAF partnered with Progress and implemented its Sitefinity digital experience platform.

Progress Sitefinity provided a marketer-friendly backend for easy content updates and seamless integration with solutions like Cloudinary, HubSpot, and Swiftype. The results for American Air Filter included a modernized digital presence, significantly higher lead quality with 96% of leads fully qualified over three months, and a scalable global platform that maintains brand consistency and security.

American Air Filter