Case Study: ALM achieves a 360° customer view and faster targeted content delivery with Progress Software MarkLogic

ALM creates a golden customer record in 4 months with Progress Software

ALM, a media and entertainment company, faced challenges with numerous data silos, heightened competition, and limitations from its relational database. To integrate this complex data and gain a competitive edge, they turned to Progress Software and its MarkLogic platform.

Progress Software implemented MarkLogic as a central data repository, using it to create a unified 360-degree "golden record" of customers. This solution enabled personalized content and targeted advertising. As a result, ALM accelerated time to market, grew revenue, and achieved a 600% improvement in matching customers to events while reducing marketing opt-out rates.

ALM