Case Study: ALM builds a 360° customer view and boosts revenue with Progress Software MarkLogic

ALM boosts marketing efficiency 600% with Progress Software

ALM, a legal and business information provider, faced the challenge of integrating data from multiple acquisitions and over 60 content and customer data sources. Their goal was to create a unified 360-degree customer view to deliver personalized content and advertising, driving revenue growth. To tackle this, they turned to Progress Software and its MarkLogic database platform.

The solution involved using the MarkLogic database as a central repository to rapidly aggregate and integrate diverse customer data, creating a 'golden record.' This implementation, achieved in just four months with help from Progress, resulted in a 600% improvement in marketing efficiency, increased online advertising revenue, and faster time-to-market for new content products.

ALM