Case Study: Adobe improves sales territory assignment and lead distribution with Progress Corticon from Progress Software

Adobe - Customer Case Study

Adobe, the global leader in digital marketing and digital media solutions, needed a way to efficiently manage territory assignment and lead distribution across its large, worldwide sales organization. The complexity of its sales force and product lines made accurate rules for routing leads and aligning territories difficult to maintain, so Adobe turned to Progress Software and its Progress Corticon BRMS.

Progress Software implemented Progress Corticon, including Studio, Server, and Enterprise Data Connector, to automate business rules and connect decision services to Salesforce.com and other data sources. The result was faster rule changes, daily reprocessing of territory assignments, reduced maintenance effort, and improved sales visibility and forecasting; Adobe said the work to maintain lead distribution and territory logic was greatly reduced, with only one part-time rule modeler needed.

Adobe

Stuart Wong

Director Business Solutions