Case Study: Academy of Management achieves higher engagement with Progress Sitefinity

Academy of Management boosts sessions 9.4% with Progress Software Sitefinity

The Academy of Management, a global professional association for management scholars, needed to modernize its member experience. Its outdated website made it difficult to manage content and deliver a user experience comparable to leading news sites. To revamp both its content management and user engagement, it worked with Progress Software and its Progress Sitefinity platform.

Progress Software, via its implementation partner, delivered a solution deeply integrated with the association's other systems. Using Sitefinity's personalization features, they created distinct experiences for members and non-members, consolidated subsites, and built a fully responsive mobile site. The result was a significant boost in engagement, with a 9.4% increase in sessions and an 18.9% increase in pages per session, while bounce rates decreased.

Academy of Management