Case Study: Wärtsilä achieves personalized B2B customer journeys and 100+ qualified leads with Progress Sitefinity

Wärtsilä Makes the Customer Journey Personal with Progress

Wärtsilä, a global leader in marine and energy technologies, relied on a sprawling website ecosystem (three business units, 50+ regional sites and languages) that was difficult to manage. Its legacy CMS was hard to use, required content duplication, and lacked modern features like responsive design and mobile compatibility, prompting a platform change in 2014.

Wärtsilä migrated to Progress Sitefinity and the Digital Experience Cloud, streamlining content management for 100+ users and enabling behavioral scoring and personalized content (piloted in the Marine unit). The initiative generated more than 100 highly qualified leads, produced quotes and engagements, delivered at least one completed sale, and shifted the company from one-size-fits-all messaging to tailored customer journeys.

Wartsila

Maud Bernard

Digital Marketing Specialist