Case Study: Wärtsilä achieves a 3x increase in monthly lead generation with Progress Sitefinity

Wärtsilä Boosts Monthly Lead Gen by 3x with Sitefinity

Wärtsilä, a global leader in smart technologies for the marine and energy markets, faced a fragmented, outdated website and a CMS that couldn’t support a modern, scalable digital experience. The company needed a responsive, cost-effective platform that more than 100 content editors could learn quickly and that would enable personalization to improve customer journeys and lead generation.

Working with Siili Solutions, Wärtsilä migrated to Progress Sitefinity and launched a redesigned global site in six months; the user-friendly CMS and Sitefinity Insight enabled behavior-based recommendations and persona-driven content. As a result, personalized content now drives about 38% of leads and average monthly lead volume has tripled.

Wartsila

Maud Bernard

Digital Marketing Specialist