Case Study: Tourism Barrie boosts engagement, visitor traffic and ad revenue with Progress Sitefinity

Tourism Barrie Increases Engagement, Boosting Visitors and Ad Revenue with Sitefinity

Tourism Barrie, the official tourism office for the City of Barrie (about an hour north of Toronto), faced a shifting visitor mix as improved transit and a growing millennial market changed who was coming to the region. To move beyond a family-focused approach and engage six distinct personas—from day trippers to adventure seekers—the organization needed better visitor insight and far more personalized digital experiences.

Using Progress Sitefinity’s analytics and customer-journey optimization (with partner Flywheel Strategic), Tourism Barrie built detailed customer profiles and targeted content, landing pages and homepage experiences for each persona. The program boosted engagement and traffic—return users +50%, session length +50%, new users +34%, organic traffic +34%, mobile traffic +56% and bounce rate down 7%—while increasing clickthroughs to local businesses, improving ad inventory value and enabling ongoing persona-driven marketing.

Tourism Barrie

Tina Yiu

Communications Manager