Case Study: Tom Tailor achieves 10% higher daily revenue and a live ecommerce in under 3 months with Progress Sitefinity

Tom Tailor Builds Ecommerce Experience in Just 3 Months That Out Earns Brick-and-Mortar by 10%

Tom Tailor SEE, the Southeastern Europe arm of the German fashion brand, relied heavily on brick-and-mortar stores and lacked an ecommerce presence when the COVID-19 pandemic forced a quick pivot. Their existing digital platform couldn’t support ecommerce or basic content updates without agency help, making it difficult to manage numerous SKUs, images and regional pricing.

Working with digital agency Vareo, Tom Tailor migrated to Progress Sitefinity with Ucommerce and integrated regional ERPs, a PIM and the HQ image CDN to unify content and commerce. The single-platform approach let nontechnical marketers manage the site, cut agency retainers by 70%, and go live in under three months—50% faster than competitors; within 10 days the site was generating 10% more daily revenue than the average store and their SEO score rose to 71%.

Tom Tailor

Aljosa Bajrovic

General Manager