Case Study: Smooth Fusion achieves 247% traffic growth and streamlined content management with Progress Sitefinity

Smooth Fusion Launches Model Sitefinity Website

Smooth Fusion, a Texas-based UX/UI and development agency and a leading Progress Sitefinity partner, needed a state-of-the-art website that would showcase its craftsmanship and convert visitors. The agency wanted a Sitefinity-built site with a user-friendly design, HubSpot integration, content-editor workflows to boost productivity, and advanced personalization via Sitefinity Insight so potential clients could clearly see their capabilities.

In 2019 Smooth Fusion rebuilt the site using Bootstrap 4 and custom layout widgets that let marketers control hero images, backgrounds and layouts without developer help, plus on-site documentation for consistent content practices and Sitefinity Insight–driven personas for personalized experiences. The relaunch took under 60 developer hours, empowered the marketing team to publish independently, won the 2020 Sitefinity Website of the Year (Technology) award, and drove a 247% increase in site traffic in the first eight months.

Smooth Fusion

Todd Knowlton

Chief Executive Officer