Case Study: IC Group achieves 90% development savings and faster delivery with Progress Sitefinity

Sitefinity Transformed IC Group’s Business Model, Saving 90% on Development Tasks

IC Group is a promotions specialist founded in 1989 that helps brands run high-value prize-driven campaigns and fulfillment. Facing increased competition and rising costs from custom-coding each similar project, the company needed a more agile, repeatable delivery model to stay competitive and profitable.

IC Group implemented Progress Sitefinity to build a common, extensible platform with reusable controls and widgets that let non-technical designers deploy sites. The pilot succeeded: project turnaround dropped from 6–8 weeks to 5–10 days, development and QA time fell by as much as 90%, and the company gained faster time-to-market, greater innovation capacity and a new internal team focused on process and product development.

IC Group

Paul M. Lacap

Director of Product Innovation & Marketing Services