Case Study: Dayton Superior achieves 200% mobile traffic growth and faster content updates with Progress Sitefinity

Sitefinity CMS Delivers 200% Increase in Mobile Traffic Catapulting Dayton Superior Ahead of its Competition

Dayton Superior, a 100‑year‑old leader in non‑residential concrete construction products, faced an outdated SharePoint site that was hard to navigate and required IT involvement for every change. The company assembled stakeholders from seven departments to define requirements for a responsive, .NET‑based site with simple navigation and an easy‑to‑use CMS so marketing could update content directly.

Dayton Superior selected Progress Sitefinity CMS and partnered with Springthrough to rebuild and launch the new site in January 2015. The responsive, user‑tailored site reduced bounce rates, increased time on page, and boosted mobile usage by at least 200% (with social‑share sessions doubling), while enabling marketing to make immediate content changes and freeing developers to focus on higher‑value work.

Dayton Superior

Jay Requarth

User Experience Manager