Case Study: Sberbank Slovenia achieves 30% increase in customer conversion rates with Progress Sitefinity

Sberbank banka, Slovenia Increases Customer Conversion Rates by 30% with Sitefinity

Sberbank banka d.d. (Slovenia), part of Sberbank Europe, needed to modernize its digital customer journey: its website was largely static and wasn’t converting users for online financial-product applications, which involved a complex form (about 15 fields plus document uploads). Improving conversion rates for processes like credit-card applications was a priority as more banking shifted to digital channels.

Sberbank upgraded to Progress Sitefinity’s Online Marketing Edition and worked with partner Gooya to enable CRM and marketing integrations, personalization, A/B testing and self-service modules. These changes — plus Mailchimp-powered re‑engagement for abandoned forms — let the bank optimize the application flow and test improvements, yielding a 30% increase in conversion rates and paving the way to further insights with Sitefinity Insight.

Sberbank

Barbara Franko

Head of Digital Banking