Case Study: Murdoch University achieves 32% increase in mobile visits with Progress Sitefinity

Murdoch University Drives 32% Increase in Mobile Visits with Sitefinity

Murdoch University, a global institution with more than 22,000 students from 90 countries, needed to replace a custom 2007 website that had become inflexible, hard to maintain and lacked modern features like responsive design. The executive team chose to rebuild the digital presence to simplify content, improve the user journey—especially for prospective students—and reduce ongoing maintenance overhead.

The university implemented Progress Sitefinity for its out-of-the-box responsive design, scalable platform and easy-to-use CMS, using an agile rollout that delivered a new homepage, refreshed prospective-student content and a Course Finder with 250+ pages within nine months. The relaunch drove measurable gains: a 32% increase in mobile visits, a 65.4% lift in Net Promoter Score, an 87.2% reduction in product-page content, a 13% drop in pages viewed before applications, $130,000 in agency-cost savings, and broadly positive user feedback.

Murdoch University

Julie Whitlock

Associate Director, Digital Innovations