Case Study: MasterControl achieves over 57% conversion lift with Progress Sitefinity

MasterControl Boosts Conversion Rates Over 57% with Progress Sitefinity

MasterControl, a global leader in cloud-based quality management software, faced a sprawling multilingual web presence of more than 3,000 pages and needed a brand refresh, faster marketing agility, easier content management for nontechnical users, and higher engagement and conversions—all with zero downtime.

Using Progress Sitefinity as the backend, MasterControl rebuilt pages with a widgetized template system, centralized localization via Smartling, and integrated marketing and CRM tools like Pardot and Salesforce. The team rolled out one global theme with 42 variants, 27 widgets, greater author permissions and five‑to‑ten times more imagery, completing the project in‑house. The redesign raised homepage conversion from 1.7% to 2.8% (+64%) and product-page conversion from 3.5% to 5.5% (+57%), while improving content workflow and marketing agility.

MasterControl

Charlie Lynch

Senior Director of Digital Experience