Case Study: State Electric Supply Co. achieves B2C-style ecommerce transformation and 120% conversion lift with Progress Sitefinity

How State Electric Brings the B2C Experience to B2B Commerce with Sitefinity and OpenEdge

State Electric Supply Co., a leading U.S. electrical distributor, needed its B2B ecommerce to match modern B2C expectations. Their legacy storefront was reliable but lacked the feature-rich, user-friendly experience buyers now expect, so the company sought an integrated platform to let customers log in, research products, manage orders and purchase from a single, seamless site.

Working with Americaneagle.com, State Electric implemented Progress Sitefinity as the front end integrated with its Infor SX.e/OpenEdge ERP, PIM, Hawksearch and ROC Commerce. Launched in 2018, the new site won industry recognition and drove major gains—new user registrations +25% YoY, organic traffic +43%, conversion rates +120%, sessions with search +43.7% and revenue from site search +244.8%—while streamlining order management, reducing errors and making marketing and content updates faster; next steps focus on personalized content with Sitefinity Insight.

State Electric Supply Co.

Eric Sywenki

Lead of Digital Business and Online Solutions