Case Study: Hughes Federal Credit Union achieves 3x growth in new account openings with Progress Sitefinity

How Hughes Federal Credit Union Grew New Account Openings Despite the New Normal with a Sitefinity-Powered Website

Hughes Federal Credit Union, a Tucson-based financial institution, had a modern-looking website that was nonetheless locked behind a proprietary CMS, forcing the marketing team to rely on vendor support for even minor updates. The site also needed better accessibility, multilingual content, and the ability to replicate in-branch services online—allowing customers to open accounts, apply for loans and perform common banking tasks—capabilities the old platform couldn’t deliver.

Hughes partnered with Americaneagle.com to rebuild the site on Progress Sitefinity, launched in March 2019, gaining marketing autonomy, API-driven features (ATM/location finders, rates, Hawksearch) and Siteimprove integration for quality and accessibility. The result: a digital experience that mirrored branch service and drove measurable gains—3x monthly new account openings, faster page loads (5.34s to 4.12s), SEO improvements and a 500% increase in Spanish-language views, helping sustain growth through the COVID-19 disruption.

Hughes Federal Credit Union

Kerry Graham

Marketing Manager