Case Study: Gulfstream Park achieves major traffic and engagement growth with Progress Sitefinity

Gulfstream Park Races into the Future with Progress

Gulfstream Park, a long‑running South Florida horse racing venue that has reinvented itself as a full entertainment complex with a casino, dining, shopping and events, needed a website that matched its new brand and customer experience. Its aging Drupal 6 site was hard to manage, limited what non‑technical staff could publish, and couldn’t present the diverse racing data, media and event information Gulfstream needed to reach broader demographics.

Gulfstream partnered with Americaneagle.com to rebuild the site on Progress Sitefinity, consolidating separate gaming and Village sites into one responsive platform that supports live racing feeds, media libraries, online event registration and mobile experiences. The new CMS empowered departments to manage content directly, drove major engagement gains and traffic increases — 110% for racing, 114% on mobile and 797% on social — while enabling faster digital marketing and innovation.

Gulfstream Park

Alex Barerra

Creative Director and Media Specialist